About

Content leader at PriceCheck for more than a decade.

  • No. Years: 12
  • Website: www.pricecheck.co.za
  • No of people managed: 4
  • City: Cape Town, South Africa
  • Keyword tracking & analysis: 1000+
  • No of marketing campaigns: 1000+

My professional journey spans over a decade in content production and strategy. I have held significant roles, first as a Content Editor from 2012 to 2017, and later as the Head of Content from 2017 to 2024.

These positions have allowed me to develop extensive experience in content management. I have developed skills in copywriting, social media management, Search Engine Optimisation (SEO), assessing site traffic, conducting in-depth analysis of various consumer trends, working on curating a content strategy, preparing guidelines for content production, coordination of online projects, and leadership.

My role as a content leader has been to support the implementation of content goals and apply the best practices in the market to achieve set objectives for the content team. I aim to create an environment for constant improvement and excellence to enable everyone can contribute ideas and be part of growth.

I have experience of coordinating tasks and collaborate with other departments of the organization to ensure alignment of content in both the website and social media platforms. I strive to stay up to date with developments in my field and generate ideas that can draw attention for content production.

As part of my management tools, I develop an editorial calendar which aligns to the organizations content goals and ensure the content team members are on board with key activities for attaining content objectives.

My career highlights include organizing several successful online marketing campaigns and leading my team to creating a trusted source of content for our audience.

My hunger for growth and personal development motivates me constantly improve and deliver valuable contributions to the organizations I am a part of. My skills, knowledge, and creativity in content management can play a key role in helping any organizations reach their content objectives. By staying abreast of industry trends and advancements, I am able to introduce innovative strategies, enhance efficiency, and elevate standards.

My passion for content management is indispensable. I have the ability to initiate and develop strong relationships with stakeholders, which can drive your content strategy towards excellence.

Statistics & Achievements

I helped PriceCheck reach the following milestones in the last 10+ years:

100+ pages ranking on the first page of Google.

100k+ Product tagging & categorizations.

1000+ Social Media Campaigns.

1000+ Merchants supported.